I am an international Design & Marketing manager.
I work with top management to put together and manage a marketing strategy that reflects the objectives of the company, establishing a clear relationship between design, brand identity and tactical and operational marketing.
Working with Raffaella Scaciga, proprietor of Moro - Crodo, july 2014
I believe my added value as a Design & Marketing Manager consists of being qualified, competent, capable and determined to get the job done.
What I know how to do well is to put together a successful marketing and to exploit design as the most visible lever available to a company for robust, sustainable growth based on a clear and consistent strategy: the design of the product enhances the value of the brand, which in turn increases the value of the product.
The objective is always that of allowing the company to sell better and to sell more, to achieve improved margins and to gain a clear and defendable market position.
In a strategic meeting with the Gardesa management - Milan – design week, april 2014
Above all, I use design as a privileged tactical lever for success on international markets and in order to reinforce the corporate brand.
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